Hi, I’m Rich – creator and head maker of GOODMINZ!

The story of GOODMINZ starts many moons ago when I left home to study an Environmental Science degree at a wild and wonderful place called Aberystwyth. I was vegetarian, I lived on hummus and, to the despair of my classmates, wore leg warmers knitted by my Nan 🙂

Fast forward a few years and I’m ever-more inspired to transform plants into delicious wholesome meals. I’ve worked in the food industry for many years and am certified in plant-based cookery by world-renowned chef educator Chad Sarno at the Rouxbe Culinary School.

Plants are awesome – they turn our kitchens into places of goodness and inspiration.

Eating more of them helps us maintain or recover tip-top health. Whilst it’s a complex area of debate, it’s well documented that eating more plants and less intensively-farmed meat is better for the environment. And, more and more people hold ideological beliefs about the use of animals for food, which leads to a vegan or vegetarian diet.

So we we set out to make something really GOOD and mince-like, and we called it GOODMINZ! It wasn’t created in an industrial kitchen or Silicon Valley with millions of $’s, but in our home kitchen with our foodie family and friends happily tasting along the way.

GOODMINZ is mince made from fresh vegetables and other wholesome ingredients like chickpeas and quinoa. It has delicious flavours, lovely textures and comes in a rainbow of four delicious flavours that are easy to shape into burgers, balls, sausages and more. Find inspiration for cooking GOODMINZ here.

Its celebration of vegetables makes GOODMINZ quite different to the ‘veggie minces’ and other meat substitutes on the market. Find more about our products here.

Nutritionally, GOODMINZ is really good mince and with each product containing five veggies it’s easy to get 1 of your recommended 5 a day, and more. Read about the nutritional aspects of GOODMINZ here.

Those that put environmental concerns at the heart of their eating can enjoy GOODMINZ knowing they are making a good choice for themselves and future generations. And, we are happy in ourselves that we make food products that are good for all creatures great and small.

We’d love you to join our community and keep up to date with GOODMINZ and our plant-based adventures. Sign up for our newsletter here and connect with us on social media using the links above.

Enjoy your visit to our website and thanks for stopping by 🙂


Gorgeously Green plant-based mince made from garden peas, broccoli, spinach and other wholesome delicious ingredients like chickpeas and quinoa.
🌱1 portion of GOODMINZ is 1 of your 5 a Day
🌱Fab as no-meat balls

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Perfectly Purple plant-based mince made from beetroot, sweet potato, celeriac and other wholesome delicious ingredients like chickpeas and quinoa.
🌱All 4 GOODMINZs are a Source of Protein
🌱Brilliant as burgers

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Outstandingly Orange plant-based mince made from sweetcorn, butternut, red pepper and other wholesome delicious ingredients like chickpeas and quinoa.
🌱All 4 GOODMINZs are a Source of Fibre
🌱Wonderful in wraps

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Brilliantly Brown plant-based mince made from chestnut mushrooms, fennel, parsnip and other wholesome delicious ingredients like chickpeas and quinoa.
🌱All 4 GOODMINZs are Low in Saturated Fat
🌱Sensational as sausages

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